It is the story of the campaign tactics used by Lee Atwater while working on the George H.W. Bush 1988 presidential campaign, and how those tactics have transformed presidential campaigns in the United States. In an interview with the film's director and producer Stefan Forbes it was revealed that the team behind the film specifically targeted 2008 US Presidential election swing states when the film was released in late September 2008.
According to the film's director and producer Stefan Forbes, "if you're upset with the major corporate media, this is a film to see." The term boogie man in the documentary's title is a double entendre that refers to Atwater's love of blues music and to his reputation for being a sinister force in politics. Republican strategist Mary Matalin uses the term in the film to describe Atwater's reputation among his opponents.
The documentary was retitled as Dirty Tricks: The Man Who Got the Bushes Elected when it was broadcast in the United Kingdom on BBC Four. When broadcast in Sweden on SVT (the national public service broadcaster), the film was retitled Amerikas ondaste man ("The most evil man in America").
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